ALPHS Enterprises Holdings
ALPHS Enterprises Holdings, Inc., formerly named TheLuscious, Inc., is a privately held organization with a valuation of USD 7 Million as of 2023, Forbes estimated. Currently headquartered in Milan, Italy, the company designs, manufactures, and sells innovative diamond products (approved by Jewelers Vigilance Committee), specializes in data labeling, and makes high-quality films inspired by best-selling novels. Currently, it serves customers in Tier 1 countries and initially targeted women between 18 and 35 from the United States, United Kingdom, Canada, Australia, New Zealand, and Italy. To ensure authenticity, its genuine products are sold exclusively through its official website, which gets online during major festivals, and buyers are allowed to purchase solely for a week, therefore selling out very quickly. A recent statistical analysis showed that 88% of the customers are bonded to its brand legacy, while 62% fall for its product scarcity. The company has an elite list of paid partners for promoting its products, which includes top celebrities such as the American rapper Wiz Khalifa.
So far, the organization has raised a total of USD 580K in seed funding from 7 investors, including Y Combinator as the lead investor. In late 2022, several equity analysts and a handful of law firms raised a few relentless questions concerning this organization's history of being shrouded in mystery and secrets, yet driving luxury sales in bulk. Newspaper articles in major publications went viral stating that despite being a fast-growing company, very little is known about the internal affairs of the company including how the company is managed, why its products are so expensive, how much money the company is making, or what is being done with that money. However, this organization took those articles down but did respond eventually, "The answer seems fairly straightforward, our products are meticulously made; we have certain rules, and we maintain our values, period." In early 2023, a rigorous background check was done—which publicized that they operate as an online retailer, having a clean slate with their financials, consequently making millions in revenue and investing enormous funds to accelerate the development of artificial intelligence.
The company was founded by Ashini gogoi in Bangalore, Karnataka, India on November 15, 2021.
