Sassy Jones
Sassy Jones is a Richmond-based[1] online fashion and lifestyle accessory brand[2][3] offering style solutions for women. It features a range of exclusively hand-crafted apparel, accessories, and cosmetics.
Overview
Sassy Jones offers a variety of style solutions using a one-stop-shop approach that gives customers a sense of convenience. It is known for its signature troho (boho chic with a tribal flair) aesthetic, bright colors, and bold prints.[4] The brand retails hand-designed jewelry, handbags, accessories,[5] a makeup line,[4] and a ready-to-wear apparel line.[1]
Sassy Jones hosts Sparkle parties, a weekly live session on Wednesday nights to showcase and sell its products.[6] It also partners with Home Shopping Network (HSN) for The Big Find – Sassy Jones Accessories to design accessories for everyday women and sell them on TV and online.[7]
History
Sassy Jones was founded in 2013[2][8][9] by Charis Jones,[2][3] who started the brand with home parties and friend get-togethers to shop unique handmade jewelry in her home kitchen.[2]
In 2015, she evolved the brand from home parties and began in a minivan, driving over 15,000 miles from her trade shows in her first year. Later, the brand expanded to operate online by going live on social media and hosting its first-ever Sparkle Party.
In 2018, Sassy Jones launched a beauty line, and in 2019, it launched its handbags and scarves.[10]
By 2020, the company had recorded revenue growth of 4,515%.[1]
In July 2021, Sassy Jones introduced its ready-to-wear clothing line.[10][11]
Recognition
- Ranked 187th, Entrepreneur's 360, 2019[12]
- No. 75, Inc. 5000, 2020[1][13][14]
- Tory Burch Fellowship, 2020[15][16][17]
- Entrepreneur Magazine's Top Company of the Year Award[17]
- Forbes 25 Small Business Standouts[15]
- INC 5000 (No. 24 out of 5000 companies and no. 1 in its category of retail), 2021[8][13][17]
Philanthropy
Sassy Jones established the Sassy Jones Foundation to help women battling cancer feel beautiful during the fight. The brand donates a portion of proceeds to small breast cancer support groups nationwide for purchases on its website.
References
- ↑ 1.0 1.1 1.2 1.3 Times-Dispatch, GREGORY J. GILLIGAN Richmond (2021-07-23). "Charis Jones expands her Richmond-based Sassy Jones jewelry and accessory business by adding a clothing line" (in en). https://richmond.com/business/watch-now-charis-jones-expands-her-richmond-based-sassy-jones-jewelry-and-accessory-business-by/article_871ab1ea-c574-5e95-b660-4ba8d45b3b20.html.
- ↑ 2.0 2.1 2.2 2.3 Jones, Sassy. "Sassy Jones Founder Charis Jones Named as a Finalist for Ernst & Young LLP Entrepreneur of the Year 2021 for the Mid-Atlantic Region" (in en). https://www.prnewswire.com/news-releases/sassy-jones-founder-charis-jones-named-as-a-finalist-for-ernst--young-llp-entrepreneur-of-the-year-2021-for-the-mid-atlantic-region-301315190.html.
- ↑ 3.0 3.1 "Sassy Jones - Crunchbase Company Profile & Funding" (in en). https://www.crunchbase.com/organization/sassy-jones.
- ↑ 4.0 4.1 Cohen, Nicole (2021-08-02). "Expanding Her Empire" (in en-us). https://richmondmagazine.com/api/content/979f89b4-f3a4-11eb-943a-1244d5f7c7c6/.
- ↑ "Soul of RVA: Rise of the Sassy Jones fashion empire" (in en-US). 2021-08-16. https://www.wric.com/community/soul-of-rva-rise-of-the-sassy-jones-fashion-empire/.
- ↑ Okome, Nicaila Matthews (2019-09-27). "How Charis Jones Crossed the $2 Million Mark With Her Sassy Jones Online Boutique" (in en-US). https://www.sidehustlepro.co/sassyjones/.
- ↑ "Charis Jones Talks Using Her Work History to Scale Sassy Jones Into HSN Partnership, Advises Entrepreneurs When to Quit Day Jobs" (in en-US). 2021-10-28. https://www.yahoo.com/now/charis-jones-talks-using-her-180034391.html.
- ↑ 8.0 8.1 "Sassy Jones | Sells jewelry and accessories online, in stores, and through Facebook Live events.". https://www.inc.com/profile/sassy-jones.
- ↑ "Sassy Jones Entrepreneur Company Profile" (in en). https://www.entrepreneur.com/company/sassy-jones.
- ↑ 10.0 10.1 "How Charis Jones Built Her 'Sassy Jones' Brand From the Ground Up" (in en-US). 2021-07-13. https://www.blackenterprise.com/sassy-and-successful-how-charis-jones-built-her-own-fashion-and-beauty-brand-from-the-ground-up/.
- ↑ Jones, Sassy. "Award-Winning Accessories and Beauty Brand Sassy Jones Launches Statement-Making and Size-Inclusive Clothing Line" (in en). https://www.prnewswire.com/news-releases/award-winning-accessories-and-beauty-brand-sassy-jones-launches-statement-making-and-size-inclusive-clothing-line-301337497.html.
- ↑ "The Best Entrepreneurial Companies in America" (in en). https://www.entrepreneur.com/360.
- ↑ 13.0 13.1 Katz, Charlie (2021-09-09). "Charis Jones of Sassy Jones: 5 Things You Need to be a Highly Effective Leader During Turbulent…" (in en). https://medium.com/authority-magazine/charis-jones-of-sassy-jones-5-things-you-need-to-be-a-highly-effective-leader-during-turbulent-a8ff492bd236.
- ↑ Kira (2021-01-29). "Talking shop" (in en-US). https://www.virginiabusiness.com/article/talking-shop/.
- ↑ 15.0 15.1 admin (2021-02-16). "The Sassy Jones Founder on Small Business Leadership" (in en). https://www.toryburchfoundation.org/resources/build-my-team/the-sassy-jones-founder-on-small-business-leadership/.
- ↑ "Tory Burch Foundation selects 50 women for 2020 fellows program". https://www.bizjournals.com/bizwomen/news/latest-news/2020/06/tory-burch-foundation-names-2020-fellows.html?page=all.
- ↑ 17.0 17.1 17.2 "Richmond's Sassy Jones lands at No. 24 on Inc.'s fastest-growing companies list". https://www.bizjournals.com/richmond/inno/stories/news/2021/08/17/sassy-jones-inc-5000.html.
