SEO & SMM Expert & Digital Marketer
Contents
What Is Digital Marketing?
The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the advent of the internet in the 1990s.
Digital marketing involves some of the same principles as traditional marketing and is often considered a new way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies.
KEY TAKEAWAYS
1. Digital marketing involves marketing to consumers through any number of digital channels. 2. This form of marketing is commonly executed on websites, mobile devices, and social media platforms. 3. This form of marketing is different from internet marketing, which is exclusively done on websites. 4. Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more. 5. One of the biggest challenges digital marketers face is how to set themselves apart in a world that is oversaturated with digital marketing ads.
What is Social Media Marketing (SMM)?
Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool.
These social media platforms enable brands to connect with their audience:
1. build a brand; 2. increase sales; 3. drive traffic to a website; and build a community of followers to share and engage with content. 4. Producing relevant content that users will share with their own networks helps brands increase their exposure. It also extends its reach toward fans, potential customers and even potential employees when used as a recruitment tool.
Social media marketing also enables organizations to get customer feedback while making the company seem more personable. Social media enables organizations to create relationships with their audience. It gives end users a platform to ask questions, voice complaints and generally be heard. It also gives brands the opportunity to respond, adapt and adjust business processes or products.
Some popular social media apps include [Facebook], [Twitter], [LinkedIn], [YouTube], [Pinterest], [Instagram] and [Snapchat]. Each platform has elements that make it attractive to use. And when a company uses several in combination to deliver a multichannel message, consumers can see those messages on their preferred channels.
