Markus Hetzenegger
Markus Hetzenegger (* May 01, 1996 in Regensburg) is a German entrepreneur, marketer, and founder of the NYBA Media GmbH, founded in 2018. Markus was born in Germany but grew up in a small town Spain where he attended a state school. At the age of 12, his return to Germany followed. He graduated at the top of his class and started a dual program at BWM. However, just before he was able to graduate from the program with very good grades, he decided to start his own business. In 2017, he moved to Frankfurt am Main. With a passion for marketing and fascinated by reaching millions of people with just a few clicks, Markus decided to focus entirely on scaling companies with digital marketing, which resulted in NYBA Media GmbH. Based in Nextower in Frankfurt, NYBA Media GmbH is an owner-managed boutique agency and handles performance marketing for a few selected international clients such as Live Nation, MediaMarkt Saturn, Audi, BBC Earth Experience, and many more. NYBA is a Meta Business Partner, Google Partner, and TikTok Ads Partner. NYBA was selected to advertise with TikTok Ads for the beta phase in 2019. Last year NYBA was shortlisted by TikTok for the category "best performance" 2023. In 2024, TikTok published the NYBA campaign for the Blue Man group as the first case study in the live entertainment sector with a return on investment of over 130x and 28.5 million views. Markus Hetzenegger's net worth is estimated to be around $10 million.
Career
He founded NYBA Media and Calma CBD
