Delper Ecom
Contents
Introduction
Delper Ecom, an Indian startup venture, has set out to transform the grocery shopping experience with an innovative program that offers groceries and pre-cooked meals through instalment plans. The company leverages a combination of EMI facilities, a Corporate Guarantee, and a network of franchisees to provide enhanced convenience to its customers.
To operate across all 36 Indian states, Delper Ecom has envisaged a debt of INR 402 Crores.
Over the course of 36 months of operation, the company would grow with a staggering 564 million transactions occurring month on month. The company's expansion would be significant, achieving 28,607 franchisees throughout India, achieving sales of $4 trillion annually. Consequently, Delper Ecom would stand at a valuation of $3.56 trillion.
Delper Ecom, based out of Bangalore, proposes to operate as a tech-assisted e-commerce platform, also plan to achieve humanitarian efforts by way of imparting computer operating skills for the customers across India to conduct online shopping. The company offers free training to 270 million households, promoting online shopping and creating 5,64,000 direct employment opportunities across 28,607 franchise outlets across India within a span of 36 months.
Overview & Background
Delper Ecom is designed to alleviate the financial challenges commonly experienced by middle-class households in India. This initiative introduces EMI (Equated Monthly Instalment) options, enabling customers to purchase groceries and everyday essential items conveniently once a month through monthly instalment plans.
The demand for convenient grocery delivery services has been steadily increasing among middle-class urban families in India. While established e-commerce platforms do provide online grocery shopping opportunities, the upfront payment requirement frequently restricts the quantity of items that can be bought. Delper Ecom aims to bridge this gap by providing EMI facilities, thus enhancing accessibility to grocery shopping for a broader customer base.
Our Business Model
Delper Ecom predominantly operates through its official website, which can be accessed at https://www.delperecom.com.The company's distinctive strategy revolves around hosting monthly grocery sales spread across a 10-month EMI schedule, specifically tailored for employees of diverse corporate organizations throughout India. To facilitate these operations, Delper Ecom relies on a dedicated sales office, an Experience Centre, and specialized teams dedicated to technology and marketing.
Salientfeatures of the model:</br>
• EMI Facilities: Delper Ecom's service enables employees to place orders for groceries with a maximum value of Rs. 15,000 per month, spread across a maximum of 10 monthly instalments.
• Freshness Assurance: The company distinguishes itself by ensuring the freshness of its products through custom packaging and dispatch processes tailored to individual orders, setting it apart from competitors who may provide products with extended shelf lives.
• Integration of IoT and AI: Advanced IoT and AI technologies drive the complete procurement, packing, and delivery procedures, enhancing security measures and reducing operational challenges.
Network
Delper Ecom's business structure is built upon a sprawling franchise network. The venture comprises 750 Delper Ecom Innovative Franchisees, 15,000 Delper Ecom Master Franchisees, and 12,857 Delper Ecom sub-franchisees, all working together to cater to around 270 million households across India.
System offering checks & balance; Order to cash
The Functional Requirement Document (FRD) delineates the "Order to Cash" process, encompassing various stages like order initiation, order approval, notification, order authorization, and order fulfilment. Each of these stages is comprehensively documented to guarantee the seamless flow of operations.
How are we planning to achieve what we have aspire for?
Delper Ecom's roadmap consists of an initial four-month setup phase, followed by a subsequent 13-month period dedicated to operational ramp-up. The ultimate objective of this initiative is to reach a daily transaction volume of 10 million, commencing from the 14th month.
