Shalu Poter

Shalu Poter: Co-Founder of RAXEDO - Innovator in World First-Ever Active Utility Wear Biography

Shalu Poter, a distinguished co-founder of RAXEDO, has been instrumental in revolutionizing the activewear industry. With a B.Tech in IT from Uttarakhand Technical University, Shalu has a rich background in digital marketing, having contributed to major projects across the globe, including work with Schneider Electric.

Career

Shalu's journey in digital marketing spans several high-profile international projects, equipping her with unique insights into consumer needs and technological trends. At RAXEDO, she leverages this expertise to drive innovation in [Active Utility Wear][1], creating apparel that supports dynamic lifestyles without compromising on style or comfort.

RAXEDO's Impact

Under Shalu’s leadership, [RAXEDO][2] has introduced the world to Active Utility Wear, blending fashion with functionality for outdoor adventures, fitness routines, and everyday commuting. The brand’s promise, "Live the New You," encapsulates its mission to empower vibrant, active lives. This vision has resonated globally, as evidenced by the overwhelming positive feedback and community engagement.

Vision for the Future

Shalu is committed to continuing RAXEDO’s trajectory of innovation, focusing on sustainable practices and expanding product lines to meet the evolving demands of active individuals worldwide.

Contact:

Linkedin - https://www.linkedin.com/in/shalu-poter/