Shalu Poter
Shalu Poter, born on April 20, 1994, in Roorkee, Uttarakhand, India, is a pioneering businesswoman and co-founder of RAXEDO, the first-ever Active Utility Wear brand. After earning a B.Tech in IT from Uttarakhand Technical University, where she was known for her leadership in extracurricular activities, Shalu began her career in top agencies. Her entrepreneurial ambitions were realized with the support of her husband and founder, Ankur Poter. Together, they have innovated in the activewear industry, blending their skills to create a unique product line - Active Utility Wear.
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Born - April 20, 1994 Roorkee Uttarakhand India
Spouse - Ankur Poter
Parent - Mother - Smt. Amresh, Father - Sh. Sundar Singh
Profession - Co-Founder and co-CEO of RAXEDO
Website - [https://www.raxedo.com/ Raxedo
Contents
Early life and education
Shalu Poter: Co-Founder and co-CEO of RAXEDO - First-Ever Active Utility Wear
Born into a middle-class family in Roorkee, Uttarakhand, Shalu Poter graduated with a B.Tech in IT from Uttarakhand Technical University. Known for her proactive engagement in extracurricular activities, Shalu's leadership skills were evident early on.
Shalu's journey in digital marketing spans several high-profile international projects including major initiatives with Schneider Electric, equipping her with unique insights into consumer needs and technological trends. At RAXEDO, she leverages this expertise to drive innovation in Active Utility Wear, creating apparel that supports dynamic lifestyles without compromising on style or comfort.
Career and Entrepreneurial Journey
Shalu Poter and Ankur Poter, the dynamic duo behind RAXEDO, transitioned from their thriving careers to pursue their vision of empowering individuals to lead fulfilling and active lives. This vision is deeply embedded in RAXEDO's mission, emphasizing the integration of outdoor activities, fitness, and sports into everyday life for a balanced lifestyle. Leveraging Ankur’s expertise in data science and advanced degrees from Hult International and Harvard Business School, alongside Shalu's marketing prowess and analytical skills, they have crafted a brand that marries high fashion with functional activewear. Their collaborative efforts continue to drive RAXEDO’s innovation, offering versatile, high-quality designs that encourage everyone to "Live the New You."
Impact and future Vision
Under Shalu's leadership, RAXEDO has pioneered Utility Wear, merging style with functionality for various activities from outdoor adventures to daily commuting. The brand's motto, "Live the New You," reflects its goal to inspire vibrant,active lifestyles. This commitment has gained global recognition due to positive feedback and strong community engagement.
Shalu is dedicated to sustainability and innovation, aiming to enhance RAXEDO's global presence by meeting the changing needs of active individuals worldwide. Her focus ensures that RAXEDO continues to lead in style and functionality in the activewear market.
Personal Life
Married to Ankur Poter since November 2022, Shalu exemplifies how to gracefully balance a thriving career with a rich personal life. Her journey inspires women to pursue their ambitions while cherishing personal connections.
Contact
Linkedin - https://www.linkedin.com/in/shalu-poter/
