Steven Garza
Steve Garza (born September 07, 1978) is an American electronic music event producer, radio programmer, DJ, and on-air presenter, who is also known for creating and hosting the nationally syndicated radio program PrototypeRadio [1] on iHeartRadio[2] and terrestrial radio. Steven began his career in music in the mid-90s as an electronic music rave promoter during the early stages of the American rave scene.
Contents
Events career
In 1994, Steven discovered electronic music via an underground mixtape series called Pure Acid Mixtapes that began his long journey with electronic music. He began first by DJing, then producing events in 1996 in El Paso, Texas. He produced events under several company aliases such as FA Productions, and High Caliber and years after eventually settling on PrototypeCulture[3].
Steven began throwing high school house parties, then underground desert and warehouse raves, as his events became bigger he produced massive festivals in civic centers and coliseums. His companies produced events in El Paso, Texas, Albuquerque, New Mexico, Denver, Colorado, Phoenix, Arizona, Atlanta, Georgia, Las Vegas, Nevada, and in Mexico in Juarez, and Chihuahua, Mexico.
High Caliber also handled bookings for several international DJs such as 808 State, Cass, Eric Davenport, Flash Brothers, Jackal and Hyde, Dynamix II, Tilt, Parks and Wilson, Quantum Mechanics, Smitty & Davenport.
In 2020, Steven returned to producing events as PrototypeCulture in Atlanta, Georgia, Las Vegas, Nevada, Los Angeles, California and Charleston, South Carolina.
He also launched a bi-weekly Techno series called Panic Room with long-time friend and renowned DJ, DJ Pierre.
Radio career
Steven's interest in radio started in the late 90s when he formed part of an FM pirate radio station and short after launched an online radio station focused on electronic music using real audio technology.
In 2007 Steven began his radio career with Townsquare Media when he was offered the position of the cluster's first Interactive Program Director, to lead the adaptation of Web2.0 in traditional media. In this role, he was responsible for overseeing the digital adaptation and operations of three top-positioned radio stations, KLAQ, KSII, and KROD. KLAQ is regarded as the region's rock concert leader and Steven was also responsible for creating the concert marketing programs for a large roster of concerts and festivals.
In 2010 Steven continued to progress in his career in radio moving up from market 74 to 7, and was hired to serve as the first Digital Program Director for iHeartMedia in Atlanta, Georgia, to follow his previous success and develop the cluster’s first digital media and branding strategies overseeing a portfolio of 6 radio stations, WWPW, WBZY, WWVA-FM, WWLG[15], WUBL, and WGST. Steven continued his work in the concert space for a large number of radio station concerts and festivals including the Jingle Ball Tour, and the iHeartRadio Music Festival.
In 2020, Steven became the first Digital Brand Manager for Entercom in Atlanta, Georgia for V-103 WVEE-FM, one of the most important urban radio stations in the United States that features talent such as Big Tigger, Frank Ski, and Greg Street. V-103 was named the top urban radio station in the United States[4] by Nielsen ratings in 2020 during his tenure. Steven was also the Digital Brand Manager for its sister station WSTR-FM.
PrototypeRadio
During his time at iHeartMedia Steven also created and hosted a pioneering electronic music radio program called PrototypeRadio that featured interviews and exclusive mixes from some of the biggest DJs in the world such as Orbital, Justice, Kaskade, Deadmau5, Modeselektor, Markus Schulz, Steve Aoki, Skrillex, Diplo, Paul Oakenfold, Armin Van Buuren, Ferry Corsten, Avicii, Afrojack, Booka Shade, Swedish House Mafia, Bassnectar, Junkie XL, Afrikaa Bambaataa, Juan Atkins, DJ Pierre, David Guetta, Photek, Umek, Goldie, Squarepusher, Grooverider, DJ Craze, Destructo, DJ Shadow, DJ Sneak, and Mark Farina to name a few. PrototypeRadio launched on a terrestrial radio station on Wild 105.7 FM and 96.7 FM and was one of the first programs of its kind on American terrestrial radio as DJ mix shows traditionally consist of local DJs who mix dance remixes of the radio stations playlist. PrototypeRadio formed a partnership with Ableton and was the first company that the Digital Audio Workstation sponsored in its history, becoming PrototypeRadio powered by Ableton.
PrototypRadio was approached to be nationally syndication on iHeartRadio after its 6th episode and was featured 5 times a week in various dayparts on iHeartRadio's first EDM channel Electric Sound Stage. Shortly after PrototyeRadio was nominated for best-syndicated mix show in its first year by PromoOnly and became the official media sponsor for several electronic music festivals including Identity Festival, CounterPoint Festival, Imagine Festival, and Tomorrow World.
The program is scheduled to return as a 24x7 online radio station in 2022, and is currently featured on iHeartRadio[5], Spotify[6], Amazon[7], Apple[8] and online at http://www.prototypeventuresgroup.com
Career
Steven is currently the Director of Operations for PrototypeVentures[9]. which oversees the PrototypeRadio and PrototypeCulture subsidiaries.
Personal life
Steven has two children Ariel Garza and Vivienne Hailey Garza.
Radio
| Year | Radio Stations | Role |
|---|---|---|
| 1997-1998 | Unknown Pirate Radio Station | DJ & Co Host |
| 1998-2000 | Sounderground Online Radio | Program Director |
| 2007–2009 | KLAQ-FM, KSII-FM, KROD-AM | Interactive Program Director - Townsquare Media |
| 2010–2013 | WKLS-FM, WUBL-FM, WBZY-FM, WWVA-FM, WWLG-FM, WGST-AM | Director of Digital Operations - Clear Channel Radio |
| 2013–2019 | WWPW-FM, WUBL-FM, WBZY-FM, WRDA-FM, WRDG-FM, WGST-AM, iHeartRadio | Digital Program Director - iHeartMedia, Inc. |
| 2019–2020 | WVVE-FM, WSTR-FM, and Radio.com | Digital Program Director - Entercom Communications Corp. |
| 2010-Present | PrototypeRadio | Founder, Program Director, Host |
Filmography
| Year | Title | Role | Notes |
|---|---|---|---|
| 2002 | American Massive[10] | Himself | Documentary |
| 2012 | CounterPoint Festival[11] | Himself | Documentary |
| 2012 | Identity Festival | Himself | Film |
| 2013 | Tomorrow World[12] | Presenter | Festival Broadcast |
| 2014 | Tomorrow World[13] | Presenter | Festival Broadcast |
External Links
Reference
- ↑ "PrototypeRadio on IMDB" (in en-US). 2022-06-11. https://www.imdb.com/title/tt18374758/?ref_=nm_knf_i2.
- ↑ "PrototypeRadio on iHeartRadio" (in en-US). 2022-06-11. https://en.wikipedia.org/wiki/IHeartMedia#Dance_and_EDM.
- ↑ "PrototypeCulture official website" (in en-US). 2022-06-11. http://www.prototypeculture.com.
- ↑ "Meet America’s Top Performing Urban Radio Station." (in en-US). 2022-06-11. https://www.insideradio.com/free/meet-america-s-top-performing-urban-radio-stations/article_87caf0b8-1fe4-11ea-871c-07a33ea95a1d.html.
- ↑ "PrototypeRadio on iHeartRadio" (in en-US). 2022-06-11. https://www.iheart.com/podcast/53-prototyperadio-93680692/.
- ↑ "PrototypeRadio on Spotify" (in en-US). 2022-06-11. https://open.spotify.com/show/2dduFfT00lfUmXih8mwore.
- ↑ "PrototypeRadio on Amazon" (in en-US). 2022-06-11. https://music.amazon.com/podcasts/ac431715-390a-415a-93d4-c8e2a4d6145e/prototyperadio.
- ↑ "PrototypeRadio on Apple" (in en-US). 2022-06-11. https://podcasts.apple.com/us/podcast/prototyperadio/id1612782047.
- ↑ "Steven Garza's Professional Profile" (in en-US). 2022-06-11. https://www.crunchbase.com/person/steven-garza-837f.
- ↑ "American Massive". https://www.imdb.com/title/tt0362407/?ref_=nm_knf_i2.
- ↑ "CounterPoint Festival Documentary". https://www.imdb.com/title/tt18395324/?ref_=nm_flmg_slf_2.
- ↑ "Tomorrow World". https://www.imdb.com/title/tt7934052/?ref_=nm_flmg_slf_1.
- ↑ "Tomorrow World". https://www.imdb.com/title/tt7934052/?ref_=nm_flmg_slf_1.
