Shalu Poter
Shalu Poter, originally from Roorkee, Uttarakhand, India, earned her B.Tech in IT from Uttarakhand Technical University. Known for her active participation in extracurriculars and leadership skills during her university years, Shalu embarked on a career with top agencies post-graduation. Inspired by entrepreneurial aspirations and supported by her husband Ankur Poter, she transitioned from her job to co-found her own brand, realizing her dream of creating innovative solutions in the industry.
Born - April 20, 1994 Roorkee Uttarakhand India
Spouse - Ankur Poter
Parent - Mother - Smt. Amresh, Father - Sh. Sundar Singh
Profession - Co-Founder of [RAXEDO][1]
Website - [www.raxedo.com][https://www.raxedo.com/
Contents
Early life and education
Shalu Poter: Co-Founder of RAXEDO - World First-Ever Active Utility Wear
Born into a middle-class family in Roorkee, Uttarakhand, Shalu Poter graduated with a B.Tech in IT from Uttarakhand Technical University. Known for her proactive engagement in extracurricular activities, Shalu's leadership skills were evident early on.
Shalu's journey in digital marketing spans several high-profile international projects including major initiatives with Schneider Electric, equipping her with unique insights into consumer needs and technological trends. At RAXEDO, she leverages this expertise to drive innovation in [Active Utility Wear][2], creating apparel that supports dynamic lifestyles without compromising on style or comfort.
Career and Entrepreneurial Journey
Shalu Poter and Ankur Poter, the dynamic duo behind RAXEDO, embarked on a bold journey from their promising careers to establish their own brand in India. Leaving lucrative careers behind, Ankur in the U.S. and Shalu in India, they launched RAXEDO, a pioneering brand in Active Utility Wear. Leveraging Ankur's extensive data science expertise and advanced degrees from Hult International and Harvard Business School, alongside Shalu's passion and vision, they have successfully blended high fashion with functional, versatile activewear. Deeply inspired by Ankur’s educational and professional journey, Shalu has been a driving force in their shared vision. This dynamic duo continues to innovate and inspire with RAXEDO, encouraging everyone to "Live the New You" through their versatile and high-quality designs.
RAXEDO's Impact
Under Shalu’s leadership, [RAXEDO][3] has introduced the world to Active Utility Wear, blending fashion with functionality for outdoor adventures, fitness routines, and everyday commuting. The brand’s promise, "Live the New You," encapsulates its mission to empower vibrant, active lives. This vision has resonated globally, as evidenced by the overwhelming positive feedback and community engagement.
Committed to sustainability and cutting-edge design, Shalu aims to expand RAXEDO's global presence, continuously adapting to the evolving needs of active individuals everywhere. She is dedicated to making a significant impact on the activewear market, ensuring that the brand remains at the forefront of both style and functionality.
Vision for the Future
Shalu is committed to continuing RAXEDO’s trajectory of innovation, focusing on sustainable practices and expanding product lines to meet the evolving demands of active individuals worldwide.
Contact
Linkedin - https://www.linkedin.com/in/shalu-poter/
