Shalu Poter
Shalu Poter, originally from Roorkee, Uttarakhand, India, earned her B.Tech in IT from Uttarakhand Technical University. Known for her active participation in extracurriculars and leadership skills during her university years, Shalu embarked on a career with top agencies post-graduation. Inspired by entrepreneurial aspirations and supported by her husband Ankur Poter, she transitioned from her job to co-found her own brand, realizing her dream of creating innovative solutions in the industry.
Born - April 20, 1994 Roorkee Uttarakhand India
Spouse - Ankur Poter
Parent - Mother - Smt. Amresh, Father - Sh. Sundar Singh
Profession - Co-Founder of [RAXEDO][1]
Website - [www.raxedo.com][https://www.raxedo.com/
Contents
Career
Shalu Poter: Co-Founder of RAXEDO - World First-Ever Active Utility Wear
Born on April 20, 1994, in Roorkee, Uttarakhand, India, Shalu Poter co-founded RAXEDO, significantly impacting the activewear industry. Shalu holds a B.Tech in IT from Uttarakhand Technical University and brings a wealth of experience from her global digital marketing projects, including major initiatives with Schneider Electric.
Shalu's journey in digital marketing spans several high-profile international projects, equipping her with unique insights into consumer needs and technological trends. At RAXEDO, she leverages this expertise to drive innovation in [Active Utility Wear][2], creating apparel that supports dynamic lifestyles without compromising on style or comfort.
RAXEDO's Impact
Under Shalu’s leadership, [RAXEDO][3] has introduced the world to Active Utility Wear, blending fashion with functionality for outdoor adventures, fitness routines, and everyday commuting. The brand’s promise, "Live the New You," encapsulates its mission to empower vibrant, active lives. This vision has resonated globally, as evidenced by the overwhelming positive feedback and community engagement.
Vision for the Future
Shalu is committed to continuing RAXEDO’s trajectory of innovation, focusing on sustainable practices and expanding product lines to meet the evolving demands of active individuals worldwide.
Contact
Linkedin - https://www.linkedin.com/in/shalu-poter/
