Shalu Poter
Shalu Poter, born in Roorkee (April 20, 1994), Uttarakhand, India, is an enterprising businesswoman who co-founded her brand RAXEDO - First-Ever Active Utility Wear, after completing a B.Tech in IT from Uttarakhand Technical University. Known for her leadership in university extracurriculars, Shalu initially worked in top agencies. Her entrepreneurial journey reached fruition with the support of her husband and founder, Ankur Poter, combining their skills to innovate in the activewear industry.
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Born - April 20, 1994 Roorkee Uttarakhand India
Spouse - Ankur Poter
Parent - Mother - Smt. Amresh, Father - Sh. Sundar Singh
Profession - Co-Founder and co-CEO of RAXEDO
Website - [https://www.raxedo.com/ Raxedo
Contents
Early life and education
Shalu Poter: Co-Founder and co-CEO of RAXEDO - First-Ever Active Utility Wear
Born into a middle-class family in Roorkee, Uttarakhand, Shalu Poter graduated with a B.Tech in IT from Uttarakhand Technical University. Known for her proactive engagement in extracurricular activities, Shalu's leadership skills were evident early on.
Shalu's journey in digital marketing spans several high-profile international projects including major initiatives with Schneider Electric, equipping her with unique insights into consumer needs and technological trends. At RAXEDO, she leverages this expertise to drive innovation in Active Utility Wear, creating apparel that supports dynamic lifestyles without compromising on style or comfort.
Career and Entrepreneurial Journey
Shalu Poter and Ankur Poter, the dynamic duo behind RAXEDO, transitioned from their promising careers to fulfill their vision of empowering individuals to lead fulfilling and active lives. The brand emphasizes the importance of integrating outdoor activities, fitness, and sports into daily routines, promoting a balanced and integrated lifestyle. This commitment underpins RAXEDO's mission to innovate within the activewear industry. Leveraging Ankur's extensive data science expertise and advanced degrees from Hult International and Harvard Business School, alongside Shalu's passion and vision, they have successfully blended high fashion with functional, versatile activewear. Deeply inspired by Ankur’s educational and professional journey, Shalu has been a driving force in their shared vision. This dynamic duo continues to innovate and inspire with RAXEDO, encouraging everyone to "Live the New You" through their versatile and high-quality designs.
Impact and future Vision
Under Shalu's leadership, RAXEDO has pioneered Utility Wear, merging style with functionality for various activities from outdoor adventures to daily commuting. The brand's motto, "Live the New You," reflects its goal to inspire vibrant,active lifestyles. This commitment has gained global recognition due to positive feedback and strong community engagement.
Shalu is dedicated to sustainability and innovation, aiming to enhance RAXEDO's global presence by meeting the changing needs of active individuals worldwide. Her focus ensures that RAXEDO continues to lead in style and functionality in the activewear market.
Personal Life
Married to Ankur Poter since November 2022, Shalu exemplifies how to gracefully balance a thriving career with a rich personal life. Her journey inspires women to pursue their ambitions while cherishing personal connections.
Contact
Linkedin - https://www.linkedin.com/in/shalu-poter/
