SK Jewellery Group

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SK Jewellery Group
Native name 树记珠宝集团
Type Private
Industry Jewellery
Key people
  • Dato’ Sri Dr. Lim Yong Guan (Non-Executive Chairman, Co-Founder)
  • Lim Yong Sheng (Executive Director and Group CEO, Co-Founder)
  • Lim Liang Eng (Executive Director and Group COO, Co-Founder)
Website skjewellery.com

SK Jewellery Group formerly Soo Kee Jewellery[1]is a Singapore-based jeweller known for offering a wide range of jewellery products and mementoes.[2][3]

History

Founding

SK Jewellery Group Ltd. was founded in 1991 and headquartered in Singapore.[4] The group got listed on the Catalist of the Singapore Exchange Securities Trading Limited (SGX: 42G) since 20 August 2015 after launching its initial public offering.[5] It has an established presence across the Asian continent with over 60 retail stores in Singapore, Malaysia, and in 2020, the Group delisted from SGX.[6][7][8]

Notable Milestones

  • In 2003, SK Jewellery expanded operations to Malaysia[9]. SK Jewellery Sdn Bhd is a subsidiary of SK Jewellery Group.
  • In 2004, SK Jewellery Group launched its own proprietary True Love diamond collection under SK Jewellery.[10][11] In 2008, the group won the Singapore Excellence Service Award and Singapore Prestige Brand Award. [12]
  • In 2007, Love & Co. was set up to cater to the bridal market and in 2012, SK Jewellery Group pioneered 999 pure gold jewellery, which transformed the existing yellow gold market.[13]
  • In 2015, it won the Changi Airport Group Outstanding Outlet Award[14] and the Asia’s Top Influential Brand in Gold and Jewellery category.[15]
  • In 2016, SK Jewellery Group opened a new corporate headquarters building at Changi Business Park[16] and also launched its e-commerce platform and instore self-collection services.[17]
  • In 2017, SK Jewellery Group partnered with International Institute of Diamond Grading and Research (IIDGR); a De Beers group company, to launch the new Lovemarque Diamond.The company also expanded SK Jewellery e-commerce offerings onto Lazada Singapore and was awarded license and exclusive distributorship for Peanuts in Singapore and Malaysia.[18]
  • 2018, SK Jewellery Group expanded operations to Thailand and China through the Love & Co. brand. The company was also renamed from Soo Kee Group Ltd to SK Jewellery Group Limited in 2018.[19] It also launched SK Gold concept retailing 916 Gold jewellery.
  • In 2019, the company expanded SK Jewellery e-commerce offerings onto Shopee Singapore. It also pioneered lab grown diamond retailing in Singapore and launched Star Carat Shop. The company was also awarded license and exclusive distributorship for Pokemon in Singapore and Malaysia.[19]


References

  1. ↑ Wong Kai Yi,"Jeweller Soo Kee set to change its name". businesstimes.com.sg. 5 April 2018. https://www.businesstimes.com.sg/companies-markets/jeweller-soo-kee-set-to-change-its-name. Retrieved 24 February 2021. 
  2. ↑ Ann Williams,"SK Jewellery founders make cash offer to take firm private". straitstimes.com. 3 September 2020. https://www.straitstimes.com/business/companies-markets/sk-jewellery-founders-make-cash-offer-to-take-firm-private. Retrieved 24 February 2021. 
  3. ↑ Brand Studio,"When mankind surpasses nature with diamonds borne from science". channelnewsasia.com. 8 November 2019. https://www.channelnewsasia.com/news/advertorial/when-mankind-surpasses-nature-with-diamonds-borne-from-science-12061514. Retrieved 24 February 2021. 
  4. ↑ Gladys Chung,"Going for gold". straitstimes.com. 24 August 2015. https://www.straitstimes.com/lifestyle/going-for-gold. Retrieved 24 February 2021. 
  5. ↑ Vievienne Tay,"SK Jewellery co-founders offer S$0.15 per share in cash to privatise company". businesstimes.com.sg. 2 September 2020. https://www.businesstimes.com.sg/companies-markets/sk-jewellery-co-founders-offer-s015-per-share-in-cash-to-privatise-company. Retrieved 24 February 2021. 
  6. ↑ Choo Yun Ting,"Soo Kee launches bullion business and new HQ at Changi Business Park". businesstimes.com.sg. 27 July 2016. https://www.businesstimes.com.sg/companies-markets/soo-kee-launches-bullion-business-and-new-hq-at-changi-business-park. Retrieved 24 February 2021. 
  7. ↑ Rachael Boon,"Soo Kee to add shine to Thai market in $1.2m joint venture". straitstimes.com. 10 February 2017. https://www.straitstimes.com/business/companies-markets/soo-kee-to-add-shine-to-thai-market-in-12m-joint-venture. Retrieved 24 February 2021. 
  8. ↑ "To China with love". straitstimes.com. 5 December 2019. https://www.straitstimes.com/business/to-china-with-love. Retrieved 24 February 2021. 
  9. ↑ "About SK Jewellery Malaysia". skjewellery.com.my. https://www.skjewellery.com.my/about/. Retrieved 1 August 2021. 
  10. ↑ "An enduring symbol of love that says "forever"". straitstimes.com. 19 February 2021. https://www.straitstimes.com/lifestyle/an-enduring-symbol-of-love-that-says-forever. Retrieved 24 February 2021. 
  11. ↑ "SK Jewellery Launches Lab Grown Diamond Brand, Star Carat Shop with Diamonds for Millenials". asiaone.com. 6 December 2019. https://www.asiaone.com/business/sk-jewellery-launches-lab-grown-diamond-brand-star-carat-shop-diamonds-millenials. Retrieved 24 February 2021. 
  12. ↑ "Accreditations". skjewellerygroup.com. https://www.skjewellerygroup.com/accreditations/. Retrieved 24 February 2021. 
  13. ↑ "Largest 100g Pure Gold Bar". singaporerecords.com. https://singaporerecords.com/largest-100g-gold-bar/. Retrieved 24 February 2021. 
  14. ↑ "SK Jewellery at Changi Airport T3 Awarded Changi Airport Outstanding Outlet Award". skjewellerygroup.com. 13 December 2015. https://www.skjewellerygroup.com/sk-jewellery-at-changi-airport-t3-awarded-changi-airport-outstanding-outlet-award/. Retrieved 24 February 2021. 
  15. ↑ "SK Jewellery Awarded Asia’s Top Influential Brand in Gold and Jewellery Category". skjewellerygroup.com. 9 November 2015. https://www.skjewellerygroup.com/sk-jewellery-awarded-asias-top-influential-brand-in-gold-and-jewellery-category/. Retrieved 24 February 2021. 
  16. ↑ "Thriving on change". businesstimes.com.sg. 19 July 2016. https://www.businesstimes.com.sg/hub/bt-salutes-enterprise-2016/thriving-on-change. Retrieved 24 February 2021. 
  17. ↑ Adeline Tan,"Singapore's IMM launches virtual mall on Shopee". straitstimes.com. 5 February 2021. https://www.straitstimes.com/singapore/consumer/singapores-imm-launches-its-virtual-mall-on-shopee. Retrieved 24 February 2021. 
  18. ↑ "Soo Kee Group celebrates 25th Anniversary with opening of new SOOKEE HQ and new initiatives to enhance market leadership". skjewellerygroup.com. 26 July 2016. https://www.skjewellerygroup.com/soo-kee-group-celebrates-25th-anniversary-with-opening-of-new-sookee-hq-and-new-initiatives-to-enhance-market-leadership/. Retrieved 24 February 2021. 
  19. ↑ 19.0 19.1 "Soo Kee Group is now SK Jewellery Group Limited (SGX: 42G)". skjewellerygroup.com. 8 May 2018. https://www.skjewellerygroup.com/soo-kee-group-is-now-sk-jewellery-group-limited-sgx-42g/. Retrieved 24 February 2021. 
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