John Bernard

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John Bernard
Nationality British
Citizenship Britain
Occupation Businessman

John Bernard is a British businessman and start-up advisor.[1] Since 2017, he has been a trustee of The Chartered Institute of Marketing[2] and has served in roles with LG Mobile, Siemens, Sony Ericsson and Mozilla. Until 2017, he was a Board member for the Open Web Device Compliance Review Board.[3]

Career

John Bernard - Keynote speech at How to Web Stage event

Developing New Technology

John is credited as the creator of the world’s ‘first moving 3D creative’ in 2006 for an outdoor poster.[4] He is also known for creating the LG Mobile brand in Europe through launching the LG Chocolate phone.[5]

In 2007, John developed and brought to market the world’s first phone with a capacitive touchscreen, the LG Prada.[6]

In 2013, he commercially developed and launched Mozilla’s first commercial smartphone[7], the ZTE Open powered by Firefox OS, in Spain, with Telefónica. The following year, John took to market Mozilla’s $25 smartphone, for emerging markets and to get the next billion connected online.[8]

Recognition

John Bernard - Keynote Speech at Africacom event

John was awarded the ‘Marketer of the Year’ for 2013[9], by Marketing Week magazine.

In July 2018, he was conferred an Honorary Doctorate from the University of Huddersfield for 'Services to Marketing'.[10] In 2019, he was awarded The Marketing Society’s ‘Marketing Leader of the Year’.[11]

See also

References

  1. "Keynote at ‘How to Web’ conference, 2015". youtube.com. https://www.youtube.com/watch?v=AVdXLEYfsvA. Retrieved 23 June 2020. 
  2. "Announcement on Board of Chartered Institute of Marketing". cim.co.uk. https://www.cim.co.uk/media/5142/trustee-announcement-171117.pdf. Retrieved 23 June 2020. 
  3. "The OWDCR Board". openwebdevice.org. https://openwebdevice.org/members/index.html. Retrieved 23 June 2020. 
  4. "New Campaign LG Mobile". marketingweek.com. https://www.marketingweek.com/new-campaign-lg-mobile/. Retrieved 23 June 2020. 
  5. "How one marketing specialist is helping to save lives". marketingweek.com. https://www.marketingweek.com/story-cv-mobile-marketing-specialist-helping-save-lives/. Retrieved 23 June 2020. 
  6. Mark Ward,"Muscling in on the mobile market". news.bbc.co.uk. http://news.bbc.co.uk/2/hi/technology/6455965.stm. Retrieved 23 June 2020. 
  7. Natasha Lomas,"First Firefox OS smartphone has arrived". techcrunch.com. July 1, 2013. https://techcrunch.com/2013/07/01/first-firefox-os-phone/. Retrieved 23 June 2020. 
  8. "Getting the next million connected online". connectingafrica.com. http://www.connectingafrica.com/document.asp?doc_id=727964. Retrieved 23 June 2020. 
  9. "Marketing Week engage awards". marketingweek.com. https://www.marketingweek.com/marketing-week-engage-awards-the-magnificent-winners/. Retrieved 23 June 2020. 
  10. "John Bernard - Emea Marketing Director Of Dexcom". hud.ac.uk. https://www.hud.ac.uk/news/2018/july/john-bernard-dexcom/. Retrieved 23 June 2020. 
  11. Graeme Atha,"Graeme Atha: Society compares the marketers at awards night". scotsman.com. https://www.scotsman.com/news/opinion/graeme-atha-society-compares-marketers-awards-night-1415427. Retrieved 23 June 2020.