FitTrack
FitTrack is a Canadian consumer health management brand headquartered in Toronto, Ontario, founded with the purpose of empowering people worldwide to achieve health and happiness. Its product range includes Bluetooth-enabled smart scales and smartwatches that track personal health data like sleep, hydration, body fat, muscle mass, activity and more. FitTrack’s products work in concert with FitTrack’s app to make health management simple and sustainable, bringing consumers a holistic, real-time picture of their health while helping them to improve it.[1][2]
FitTrack is owned by parent company Cubert Inc, a brand builder in the health space - in addition to FitTrack, Cubert founded Toby and Ace (pet care) and Eskafil (skin care). In 2020 FitTrack saw 300% growth.[3]
In 2021, FitTrack announced it would be partnering with Advanced Human Imaging (AHI) to bring consumers smartphone-enabled health scanning technology. The company announced AHI would be available to FitTrack users as of 2022.
Contents
History
Headquartered in Toronto, Canada, FitTrack was founded in January 2019 by Jeffrey Lee (CSO, Cubert & CEO, FitTrack) and Marius Ronnov (CEO, Cubert). That same year, their first smart scale was launched, selling at a price point of $89.95 USD and within two months, sales scaled globally.[4][5]
As of 2021, the company operates in eight countries and has 70 permanent employees in the US and Canada. Currently the FitTrack Health app has more than 800,000 users.[6]
Products
FitTrack products are available through their online store and via the FitTrack Amazon store. The company’s four products connect to the FitTrack Health app, available for iOS and Android.[7][8]
Smart Scales
FitTrack’s flagship product, the smart BMI scale Dara, provides users with 17 body composition measurements (body fat mass, body fat percentage, body water, muscle mass, muscle rate, body mass index (BMI), basal metabolic rate (BMR), metabolic age, protein rate, and more) which are obtained with a BIA scan that travels through the user’s body from the scale’s four metal plates. The Dara scale tested within 3% accuracy of a DEXA scan.[9][10][11][12][13]
In August of 2020, the company announced the launch of Beebo, a smart maternity scale that helps expectant mothers track trimestrial growth through pregnancy and infant growth after delivery. Made wider than the Dara smart scale, its pregnancy mode, infant mode and 17 body metrics accompany expectant parents through pregnancy and support their journey back to health in post-partum months.[14][15][16]
Both scales connect to the FitTrack Health app via Bluetooth, where users can find their body composition metrics in detail, along with progress made and tips for improving metrics.[17][18][19][20][21][22]
Smart Watch
In November 2019, FitTrack launched the Atria 2.0, a health smartwatch that uses wireless-enabled wearable technology to measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in health and fitness, 24/7. These metrics are connected to the FitTrack Health app, allowing users to reach fitness goals faster and modify activity in real time to achieve optimal wellness. The Atria 2.0 features significant upgrades, such as a built-in thermometer, heart rate and blood oxygen level monitor, not previously available in version 1.0.[23][24][25][26][27][28]
Tempo Infrared thermometer
The Tempo infrared thermometer uses infrared technology to get accurate temperature readings without the need for physical contact. It was built to maintain accuracy while improving hygiene conditions for forehead and ear temperature readings. The product received FDA approval in 2020 and began distribution in July 2020.
Technology
Bioelectrical Impedance Analysis (BIA)
FitTrack’s flagship product, the smart BMI scale Dara, uses Bioelectrical Impedance Analysis (BIA) to measure body composition. The scale sends a safe electrical signal through a user’s feet once they’ve stepped on. This signal passes through water that is present in hydrated muscle tissue, and meets resistance when it hits fat tissue. This resistance is then measured to calculate 17 body composition measurements such as body fat mass, body fat percentage, body water, muscle mass, body mass index (BMI), basal metabolic rate (BMR), metabolic age, and more.[29][30][31][32]
Advanced Human Imaging (AHI)
In 2021, FitTrack announced it would be partnering with Advanced Human Imaging (AHI) to bring consumers smartphone-enabled, non-intrusive health scanning. These include a face assessment, which scans for metrics such as heart rate, blood pressure, respiratory rate and CVD risks, and a body assessment, which provides insights into body circumference and composition, as well as risk indicators for obesity and type-2 diabetes.[33][34]
Global Presence
FitTrack is available in the UK, France, Germany, USA, Canada, Italy, Spain & Australia.
Reception
Fittrack’s products have been mentioned in articles for their accuracy and use of cutting-edge technology, with Forbes mentioning them as one of the “Hottest” last minute gifts in North America.
References
- ↑ Russell, Melia. "If you want to work in Canada, these are the 15 hottest startups hiring right now". https://www.businessinsider.com/canada-startups-hiring-right-now-2020-11?IR=T.
- ↑ "FitTrack, ce qu’il faut savoir sur cette balance connectée" (in fr-FR). 26 October 2020. https://www.mariefrance.fr/equilibre/bien-etre/fittrack-balance-connectee-intergenerationnelle-500582.html.
- ↑ "FITTRACK :: BUILD HEALTHY HABITS FOR LIFE (EP 305)". https://www.contendercast.com/episodes/pgzcvav7bca72y84qii9o0o0c55bil.
- ↑ "Canadian marketing leaders share learnings from 2020" (in en-ca). https://www.thinkwithgoogle.com/intl/en-ca/future-of-marketing/digital-transformation/cmo-predictions-2021/.
- ↑ "Other news to note for June 10, 2021" (in en). https://www.bioworld.com/articles/508084-other-news-to-note-for-june-10-2021?v=preview.
- ↑ "Great Gifts for Men: 20 Affordable and Fun Gift Ideas for Men". 4 June 2021. https://everyday-reading.com/great-gifts-for-men/?utm_source=rss&utm_medium=rss&utm_campaign=great-gifts-for-men.
- ↑ Georgiadis, Candice (13 April 2021). "Women In Wellness: Nikki Schiavone of Cubert on the Five Lifestyle Tweaks That Will Help Support…" (in en). https://medium.com/authority-magazine/women-in-wellness-nikki-schiavone-of-cubert-on-the-five-lifestyle-tweaks-that-will-help-support-8f800fa7a44b.
- ↑ "Nikki Schiavone of Cubert: “Keep it simple”". https://thriveglobal.com/stories/nikki-schiavone-of-cubert-keep-it-simple/.
- ↑ "The best scales you can buy". https://www.businessinsider.in/latest/the-best-scales-you-can-buy/articleshow/69665174.cms.
- ↑ Enthusiast, Photo/Video; Room "Semi-Professional", Escape (8 January 2020). "FitTrack Dara Scale (review)". https://nerdreactor.com/2020/01/08/fittrack-dara-scale-review/.
- ↑ Catmull, Jaime. "7 Hot Last-Minute Gifts That Your Friends Will Thank You For" (in en). https://www.forbes.com/sites/jaimecatmull/2019/12/17/7-last-minute-gifts-that-are-worth-your-money/?sh=41e70bf951e2.
- ↑ "The Memorial Day Sales to Shop Now Through the Long Weekend (and Beyond)". https://www.insidehook.com/article/gear/best-memorial-day-sales.
- ↑ "How much Muscle Can You Gain in a Month? Trainers Explain" (in en). 24 June 2021. https://www.wellandgood.com/how-much-muscle-can-you-gain-in-a-month/.
- ↑ "1 in 5 Moms Says No One Asks How They're Doing After Having a Baby" (in en). https://www.parents.com/news/1-in-5-moms-say-theyre-rarely-asked-how-theyre-doing-postpartum/.
- ↑ "FitTrack Announces the Launch of Beebo, the Most Accurate & Reliable Maternity Scale Available" (in en). 6 August 2020. https://www.businesswire.com/news/home/20200806005593/en/FitTrack-Announces-the-Launch-of-Beebo-the-Most-Accurate-Reliable-Maternity-Scale-Available.
- ↑ "10 Smart Scales to Maximize Your Wellness and Promote Weight Management" (in en). 10 May 2021. https://www.onegreenplanet.org/lifestyle/10-smart-scales-to-maximize-wellness-weight-management/.
- ↑ DiValentino, Ariana. "The 5 best bathroom scales for weighing yourself at home". https://www.businessinsider.com/best-scale.
- ↑ Nurse, Author Adventures of a (4 May 2021). "Mother’s Day and Father’s Day Gift Ideas". https://www.adventuresofanurse.com/mothers-day-and-fathers-day-gift-ideas/.
- ↑ Knapp, Michelle. "Women's Health Awareness Month: 16 Practical Ways To Prioritize Yourself". https://dailymom.com/shine/making-the-most-of-womens-health-month/.
- ↑ "Father's Day Gift Ideas 2021". 22 May 2021. https://www.lovelyluckylife.com/fathers-day-gift-ideas-2021/.
- ↑ May 2021, Cat Ellis 30 (30 May 2021). "Fitbit Aria Air review" (in en). https://www.techradar.com/uk/reviews/fitbit-aria-air.
- ↑ Art, Merrick's (4 June 2021). "10 Really Great Father's Day Gift Ideas" (in en). https://www.merricksart.com/fathers-day-gift-ideas/.
- ↑ "This New Health and Fitness Smartwatch Will Motivate You to Get Moving". https://www.techwalla.com/13722884/this-new-health-and-fitness-smartwatch-will-motivate-you-to-get-moving.
- ↑ "FitTrack Atria fitness watch and Dara smart scale review - The Gadgeteer". https://the-gadgeteer.com/2019/12/19/fittrack-atria-fitness-watch-and-dara-smart-scale-review/.
- ↑ "Keep Track of Your Health with the Atria 2.0 Smartwatch and Dara Scale from FitTrack #MBPMOMSDAY21". http://www.mommysblockparty.co/2021/04/keep-track-of-your-health-with-atria-20.html.
- ↑ src="https://www.rd.com/wp-content/uploads/2020/08/BlankProfile.png?fit=50,+Marisa Hillman. "48 Great Gift Ideas for Dad That Will Make You His Number One Son". https://www.rd.com/list/fathers-day-gifts-from-sons/.
- ↑ "Mother’s Day and Father’s Day Gift Guide 2021". 3 May 2021. https://www.sparklestosprinkles.com/mothers-day-and-fathers-day-gift-guide-2021/.
- ↑ Popat, Vernic (14 May 2021). "Every Dad Needs These Items This Father’s Day" (in en). https://vernicpopat.medium.com/every-dad-needs-these-items-this-fathers-day-fd9267ec79f2.
- ↑ Williams, Terri (13 May 2020). "23 Best Gifts for Graduates Temporarily Stuck at Home". https://heavy.com/home/2020/05/best-gifts-for-graduates-temporarily-stuck-at-home/.
- ↑ "How Much Muscle Can You Gain In a Month? Trainers Tell Us Once and for All Whether or Not You Can Max Out". https://www.msn.com/en-ae/health/fitness/how-much-muscle-can-you-gain-in-a-month-trainers-tell-us-once-and-for-all-whether-or-not-you-can-max-out/ar-AALoN97.
- ↑ "How Much Muscle Can You Gain In a Month? Trainers Tell Us Once and For All Whether or Not You Can Max Out". 24 June 2021. https://newscolony.com/how-much-muscle-can-you-gain-in-a-month-trainers-tell-us-once-and-for-all-whether-or-not-you-can-max-out/.
- ↑ "How Much Muscle Can You Gain In a Month? Trainers Tell Us Once and for All Whether or Not You Can Max Out". https://www.msn.com/en-us/health/fitness/how-much-muscle-can-you-gain-in-a-month-trainers-tell-us-once-and-for-all-whether-or-not-you-can-max-out/ar-AALoN97.
- ↑ "Advanced Human Imaging to finish integration of health screening tech with Nexus-Vita app" (in en). 24 June 2021. https://www.mobihealthnews.com/news/apac/advanced-human-imaging-finish-integration-health-screening-tech-nexus-vita-app.
- ↑ Alexander, Corrie (7 July 2021). "How To Get Through a Home Fitness Program Without Quitting" (in en). https://medium.com/in-fitness-and-in-health/how-to-get-through-a-home-fitness-program-without-quitting-61e68786d354.
