Backplane (tech company)
From WikiAlpha
Backplane was a technology company, active between 2012 and 2016.[1]
Singer Lady Gaga, and her fans, played a key role in the company's founding.[2] The initial plan seems to have been to create a platform that participants would use, as a single gateway to existing social media platforms like facebook, twitter, or instagram, or as a replacement for those existing social media platforms.
The enterprise acquired the backing of venture capital investors, in 2012, and spent $18.9 million dollars, before its shutdown.[3]
References
- ↑ Charlotte Hassan (2016-04-12). "Backplane has crashed and burned. But it ain’t over yet, according to a TechCrunch report.". Digital Music News. Archived from the original on 2020-09-23. https://web.archive.org/web/20200923002531/https://www.digitalmusicnews.com/2016/04/12/lady-gagas-backplane-failed-miserably-but-its-not-over-yet/. Retrieved 2020-11-07. "Back in June 2011, Lady Gaga and her manager, Troy Carter, launched a social network startup called Backplane. Investors quickly jumped on board and the business initially got off the ground with $1 million funding from Google’s Executive Chairman, Eric Schmidt."
- ↑ Hilary Brueck (2016-04-12). "Lady Gaga’s Startup Just Went Out of Business". Fortune magazine. Archived from the original on 2018-10-03. https://web.archive.org/web/20181031234911/http://fortune.com/2016/04/12/lady-gaga-startup-backplane-over/. Retrieved 2020-11-07. "It’s a good thing Lady Gaga didn’t quit her day job."
- ↑ Josh Constine (2016-04-11). "Lady Gaga’s startup Backplane burns out and sells assets". Tech Crunch. Archived from the original on 2020-09-23. https://web.archive.org/web/20200923002533/https://techcrunch.com/2016/04/11/too-close-to-the-sun/. Retrieved 2020-11-07. "Founded in 2011, Backplane raised a Series A of $12.1 million in 2012 from the top venture capitalists in Silicon Valley. Sequoia, Google Ventures, Founders Fund, SV Angel, Greylock, Menlo Ventures, Formation 8 and Eric Schmidt’s TomorrowVentures all poured money in at around a $40 million valuation. That was despite basically just being a fan site for Lady Gaga with hopes of launching social networks for brands. It eventually raised $5 million more."
