Threekit
Threekit is a U.S.-based visual tech startup headquartered in Chicago, Illinois.[1][2] It provides online retailers and brands with a product visualization and configuration platform that lets them create 3D and augmented reality configurations of their products.[1][2][3][4] It lets companies add augmented reality, 3D, and other immersive online experiences on their website.[1][2][5] Using Threekit’s platform, shoppers can configure and customize products in 3D and evaluate minute details.[6] [7]
Threekit’s clientele includes Crate & Barrel|Crate and Barrel, Tailored Brands, Herman Miller, BostonTec, Steelcase, HP, and Henry Schein.[1][8] Apart from the Chicago headquarters, the company has an technology innovation center in Ottawa, Canada, as well as offices in Paris, France and London, UK.
History
Threekit was founded in 2014 by Ben Houston, a visual effects software developer who had worked in Hollywood for nearly two decades.[1][2] The company appointed former Salesforce executive and G2 co-founder Matt Gorniak as CEO in May 2020.[1][2][9][10]
Originally, Threekit offered 3D and AR product visualization and configuration solutions.[1][2][11][12] In August 2019, the company launched its flagship product, Virtual PhotographerTM.[6][7] It creates photorealistic computer-rendered images of products.[6][7] In April 2020, the company announced its new configurable AR tool.[13][9] This feature lets shoppers see and customize different product variations in augmented reality and visualize how a product would look in their living space.[13][9]
Funding
In January 2019, Threekit raised $10 million in a seed funding round led by serial entrepreneur Godard Abel. [8][13][3] It raised another $20 million in a Series A funding round in November 2019. [8][13] The round was led by Shasta Ventures, with participation from Salesforce Ventures, former San Francisco 49ers quarterback Steve Young, Marketo Co-Founder Phil Fernandez, and existing investor Godard Abel. [8][13]
References
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 "Error: no
|title=specified when using {{Cite web}}". https://www.americaninno.com/chicago/inno-news-chicago/chicago-startup-threekit-names-new-ceo/. - ↑ 2.0 2.1 2.2 2.3 2.4 2.5 "Error: no
|title=specified when using {{Cite web}}". https://www.bizjournals.com/chicago/news/2020/05/06/chicago-startup-threekit-names-matt-gorniaknew-ceo.html. - ↑ 3.0 3.1 "Survey: Online Shoppers Say It’s Retailers’ Responsibility to Minimize Return Rates Due to Their Negative Impact on Environment". https://www.furninfo.com/furniture-industry-news/11420.
- ↑ "Online Shoppers Say It’s Retailers’ Responsibility to Minimize Environmental Damage Caused by Returns" (in en-US). 2020-01-09. https://independentretailer.com/2020/01/09/online-shoppers-say-its-retailers-responsibility-to-minimize-environmental-damage-caused-by-returns/.
- ↑ "Deliver great CX: Think visual content and experiences" (in en-US). 2019-12-19. https://www.the-future-of-commerce.com/2019/12/19/visual-content/.
- ↑ 6.0 6.1 6.2 "Former Salesforce and G2 Executive Matt Gorniak Joins Threekit as CEO". https://www.furninfo.com/furniture-industry-news/11791.
- ↑ 7.0 7.1 7.2 Today, Industry (2020-05-06). "Former Salesforce Matt Gorniak Joins ThreeKit as CEO" (in en-US). https://industrytoday.com/former-salesforce-matt-gorniak-joins-threekit-as-ceo/.
- ↑ 8.0 8.1 8.2 8.3 "Threekit Launches Configurable Augmented Reality Tool for The Next Generation of Online Shopping |" (in en-US). 2020-04-14. https://virtualrealityinsider.com/index.php/2020/04/14/threekit-launches-configurable-augmented-reality-tool-for-the-next-generation-of-online-shopping/.
- ↑ 9.0 9.1 9.2 "Retail technology news and analysis for omnichannel retailers" (in en-US). https://retailtechinnovationhub.com/home/2020/5/6/former-salesforce-and-g2-exec-matt-gorniak-joins-threekit-as-ceonbsp.
- ↑ www.fibre2fashion.com. "Former Salesforce executive Matt Gorniak is Threekit CEO" (in EN). http://www.fibre2fashion.com/news/textiles-technology-news/former-salesforce-executive-matt-gorniak-is-threekit-ceo-266997-newsdetails.htm.
- ↑ "Threekit launches configurable augmented reality tool for online shopping" (in en). https://thepaypers.com/ecommerce/threekit-launches-configurable-augmented-reality-tool-for-online-shopping--1241848.
- ↑ "PREDICTIONS 2020 Shopping across channels" (in En). https://internetretailing.net/industry/industry/predictions-2020-shopping-across-channels-20748.
- ↑ 13.0 13.1 13.2 13.3 13.4 "Retail technology news and analysis for omnichannel retailers" (in en-US). https://retailtechinnovationhub.com/home/2020/4/15/threekit-unveils-configurable-augmented-reality-shopping-tool.
