Online marketing
Online marketing, also known as online advertising, Internet advertising, digital advertising, or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.[1] When software is used to do the purchasing, it is known as programmatic advertising. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.
Search Engine Marketing (SEM)
Search engine marketing, or SEM, is designed to increase a website's visibility in search engine results pages (SERPs). Search engines provide sponsored results and organic results based on a web searcher's query. Search engines often employ visual cues to differentiate sponsored results from organic results.[2] Search engine marketing includes all of an advertiser's actions to make a website's listing more prominent for topical keywords. The primary reason behind the rising popularity of Search Engine Marketing has been Google.[3]
