DMARGE
DMARGE | |
---|---|
URL | https://www.dmarge.com/ |
Type of site | News |
Owner | |
Created by | |
Current status | Active |
DMARGE is an independent men's website known for delivering breaking news and expert advice on fitness, mental health, fashion, watches and other areas.[1]
History
DMARGE was founded in 2011, by Luc Wiesman as a digital lifestyle magazine delivering original long-form and advice based editorial, reviews, and news.[2][3] It later expanded its editorial focus to include support in others areas.[4]
In 2015, DMARGE partnered with VICE Magazine to launch a Style Space in Sydney where Australians could go to learn about grooming and receive style advice.[5] In 2017, the website launched its first print edition titled Shut Up & Take My Money, which was distributed in newsagents and in partnership with Virgin Australia through airline lounges across Australia.[6] The magazine was shortlisted as a finalist for Publication of the Year.[7]
In 2018, DMARGE underwent its first major rebrand, which included its print magazine. The name was changed from Shut Up & Take My Money' to DMARGE.[1] The same year, the news website launched its first research project into the behaviours and habits of Australian men in their relationships and habits at home.[8]
In 2019, DMARGE raced a BMW Z4 car against the iconic Manly Ferry.[9] In 2020, the news website launched the Endurance Pro Classic in partnership with Swiss watchmaker, Breitling.[10] The event saw Sydney’s fittest men go head-to-head in an endurance race on Sydney’s Bondi Beach.[10]
DMARGE partnered with French cognac house Martell for their first ever Australian campaign launch.[11] Due to the effects of the COVID-19 pandemic and the reduced number of international tourists, DMARGE launched the first Chinese Australian advertising platform targeting affluent Chinese-speaking consumers living in Australia.[12][13]
DMARGE has syndicated its content to The Age,[14] The Sydney Morning Herald,[15] finance magazine, Stockhead[16] and tech magazine, Gizmodo.[17]
Awards and recognition
- 2017 ‘High Commended’ Mumbrella Best Launch/Relaunch of the Year[18]
- 2021 ‘High Commended’ Mumbrella Publisher-Led Campaign of the Year[7]
- 2021 ‘Winner’ Mumbrella Publishing Company of the Year[7]
- 2021 ‘Winner’ Mumbrella Branded Content Studio of the Year[7]
References
- ↑ 1.0 1.1 "Australian Men’s publisher Dmarge undergoes rebrand across web and print". mumbrella.com.au. December 4, 2019. https://mumbrella.com.au/australian-mens-publisher-dmarge-undergoes-rebrand-across-web-and-print-609166. Retrieved 10 December 2021.
- ↑ "The Collective launches 25th issue as four separate editions". mumbrella.com.au. September 6, 2015. https://mumbrella.com.au/the-collective-launches-25th-issue-as-four-separate-editions-316691. Retrieved 10 December 2021.
- ↑ "Leo Burnett boosts digital teams across three markets". campaignasia.com. https://www.campaignasia.com/article/leo-burnett-boosts-digital-teams-across-three-markets/303666. Retrieved 10 December 2021.
- ↑ Kate Jones,"Starting a business? Don’t ditch the day job". campaignasia.com. 3 September 2014. https://www.afr.com/work-and-careers/careers/starting-a-business-don-t-ditch-the-day-job-20140903-jdu9n. Retrieved 10 December 2021.
- ↑ Rosie Baker,"Lynx partners with Vice to launch social club". adnews.com.au. 10 November 2014. https://www.adnews.com.au/news/lynx-partners-with-vice-to-launch-social-club. Retrieved 10 December 2021.
- ↑ Bridget De Maine,"D’marge founder and collective hub cover stud Luc wiesman launches print magazine". collectivehub.com. 23 May 2017. https://collectivehub.com/2017/05/dmarge-founder-and-collective-hub-cover-stud-luc-wiesman-launches-print-magazine/. Retrieved 10 December 2021.
- ↑ 7.0 7.1 7.2 7.3 "Mumbrella Publish Award winners 2021". mumbrella.com.au. September 9, 2021. https://mumbrella.com.au/mumbrella-publish-award-winners-2021-702582. Retrieved 10 December 2021.
- ↑ Luc Wiesman,"Bad Habits Every Man Needs To Stop Immediately". dmarge.com. 29 June 2018. https://www.dmarge.com/2018/06/men-bad-habits.html. Retrieved 10 December 2021.
- ↑ Kate Perrett,"BMW Australia Partners With D’Marge To Race The Manly Ferry". bandt.com.au. 29 May 2019. https://www.bandt.com.au/bmw-australia-partners-dmarge-race-manly-ferry-not/. Retrieved 10 December 2021.
- ↑ 10.0 10.1 "Breitling Partners With DMARGE to Launch Endurance Pro Challenge". bandt.com.au. 15 December 2020. https://www.bandt.com.au/breitling-partners-with-dmarge-to-launch-endurance-pro-challenge/. Retrieved 10 December 2021.
- ↑ "Pernod Ricard Partners With DMARGE To Launch First Ever Australian Digital Campaign For Martell Cognac". bandt.com.au. 17 December 2020. https://www.bandt.com.au/pernod-ricard-partners-with-dmarge-to-launch-first-ever-australian-digital-campaign-for-martell-cognac/. Retrieved 10 December 2021.
- ↑ Kate Perrett,"DMARGE Launches Chinese Australian Platform To Help Luxury Brands Bridge Tourism Gap". bandt.com.au. 10 February 2021. https://www.bandt.com.au/dmarge-launches-chinese-australian-platform-to-help-luxury-brands-bridge-tourism-gap/. Retrieved 10 December 2021.
- ↑ Imogen Bailey,"This Aussie magazine is helping retailers access 250,000 customers". ragtrader.com.au. 8 February 2021. https://www.ragtrader.com.au/news/this-aussie-magazine-is-helping-retailers-access-250-000-customers. Retrieved 10 December 2021.
- ↑ Luc Wiesman,"The best dressed men in Australia". theage.com.au. 3 December 2013. https://www.theage.com.au/lifestyle/the-best-dressed-men-in-australia-20131202-2yksq.html. Retrieved 10 December 2021.
- ↑ Ryan Brown,"Bloomin' heck! Floral prints are next for men". smh.com.au. October 3, 2014. https://www.smh.com.au/lifestyle/bloomin-heck-floral-prints-are-next-for-men-20141002-10p944.html. Retrieved 10 December 2021.
- ↑ "James Booth, D'Marge". stockhead.com.au. https://stockhead.com.au/author/james-booth/. Retrieved 10 December 2021.
- ↑ "Dmarge". gizmodo.com.au. https://www.gizmodo.com.au/tag/dmarge/. Retrieved 10 December 2021.
- ↑ Damian Francis,"NEWSPublish Awards finalists revealed: Pacific Magazines, Medium Rare, Momentum Media lead the pack". mumbrella.com.au. August 31, 2017. https://mumbrella.com.au/publish-awards-finalists-revealed-pacific-magazines-medium-rare-momentum-media-lead-pack-468582. Retrieved 10 December 2021.