AI Pallette

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AI Palette is a food technology startup headquartered in Singapore. [1][2] It has developed a patented artificial intelligence and machine learning algorithm that helps FMCG companies identify emerging trends and unmet consumer needs and launch winning products. [1][3] The algorithm uses predictive analysis, Natural Language Processing (NLP), and image recognition to identify trends in real-time.[1][3]

As of 2020, AI Palette is well into revenue. [1][4] Their clientele includes various Fortune 500 listed FMCG companies.[1][4]


AI Palette was founded in 2018 by food industry veteran Somsubhra GanChoudhuri and Big Data expert Himanshu Upreti. [1][4] In August 2019, the company raised $1.1 million in a seed funding round led by Decacorn Capital. [3][5][6][7] The Singapore government-owned SGInnovative, Silicon Valley-based agritech-focused VC firm AgFunder, and existing investor Entrepreneur First also participated in the round.[3][5][6]

AI Palette was also selected as one of the Top 15 Global Foodtech at Slingshot 2019.[8][9]


AI Palette has built a cloud-based platform named Foresight Engine that uses data analytics, NLP, and Computer Vision to capture food trends across various regions and categories. [1]The proprietary algorithm can monitor and predict trends in eight Asian languages as well as English. [1] It collects and analyzes data from various sources including blogs, recipes, menus, and social media platforms. [1]

Other solutions offered by AI Palette include product screening and validation. [1] The algorithm analyzes multiple product concepts based on consumer needs and identifies the most successful one. [1]It can also develop new product concepts for a brand based on its portfolio and target audience. [1]


  1. 1.00 1.01 1.02 1.03 1.04 1.05 1.06 1.07 1.08 1.09 1.10 1.11 "Why AgFunder thinks Ai Palette will revolutionize $4T FMCG industry" (in en-US). 2019-08-22. 
  2. Akhaya, Prisca. "[Exclusive Foodtech startup Ai Palette gets US$1M seed funding from Decacorn Capital, others"] (in en). 
  3. 3.0 3.1 3.2 3.3 "‘Predicting the future’: Can artificial intelligence help slash food and beverage NPD timescales?" (in en-GB). 
  4. 4.0 4.1 4.2 "Tech in Asia - Connecting Asia's startup ecosystem" (in en-US). 
  5. 5.0 5.1 "Ai Palette Raises $1.1M in Seed Funding for its Food Trend Prediction Platform" (in en-US). 2019-08-23. 
  6. 6.0 6.1 News, Thailand Startup. "Ai Palette, A Foodtech Startup Secures US$1 Million Funding - Thailand Startup News" (in en-us).,-a-foodtech-startup-secures-us$1-million-funding. 
  7. "Decacorn Capital leads $1m seed funding for SG foodtech startup Ai Palette" (in en-US). 
  8. Laing, Callum (2020-07-30). "Somsubhra Ganchoudhri, Co-Founder & CEO of Ai Palette". 
  9. "Startup SG - The Singapore Startup Ecosystem" (in en).