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1988 California
Industry Skateboarding, multi-media
Founder(s) Tate Lovett
Products Clothing, accessories, magazines, videos
Website 1988california.com

1988 California is an American multi-media clothing brand founded in Berkeley, California by Tate Lovett. 1988 CALIFORNIA releases seasonally released clothing drops, photo collections, music videos/films, Good Times, the bi-monthly magazine, and more recently, a radio station called Crisis Radio. founded in 2019 by Tate Lovett at age 18, during a rough time, Lovett was extremely stressed from the pressures of the Good Times Fashion Show and collapsed on the street in Berkeley, California, and was rushed to the hospital immediately. the only thing he was able to remember at the time was his address, 1988 California, and that after that fashion show, there was nothing planned for the future of his art. while still in the hospital, he put together a new idea, a new brand, he took a few months offline, and at midnight, August 23rd, 2019, when Tate turned 19. 1988 was born.

1988 California is affiliated with the artist, designer, and producer NUCK40. 1988cal also curated a music video and song called 88 HIT THE BRAKES with DOLXN


The company was founded in February of 2018 by Tate Lovett and Nelsen David. It was initially called Good Times Magazine. They began producing skateboards, car fresheners, and many more accessories.