Ankur Poter
Ankur Poter, born on September 6, 1994, in Meerut—the sports city of India—is the visionary founder and CEO of RAXEDO, the trailblazer in Active Utility Wear. He boasts a diverse educational background, with advanced degrees from Hult International Business School and analytics program from Harvard Business School.
Before embracing entrepreneurship, Ankur honed his skills as a data scientist in the United States, contributing to prominent projects in Hyundai AutoEver America, Walmart, and 3M.
His entrepreneurial journey reached fruition with the support of his wife and co-founder, Shalu Poter, combining their skills to innovate in the activewear industry.
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Born - September 06, 1994 Meerut India
Spouse - Shalu Poter
Profession - Founder and CEO of RAXEDO
Website - [https://www.raxedo.com/ Raxedo
Contents
Early Life and Education
Ankur Poter, the visionary founder and CEO of RAXEDO - the first-ever Active Utility Wear brand, boasts a rich educational background. He earned a Master of Business Analytics and a Master of International Business from Hult International Business School in San Francisco and Boston, respectively. Further enhancing his expertise, Ankur completed a program in Business Intelligence at [https://www.hbs.edu/ Harvard Business School. His technical foundation was laid at the National Institute of Fashion Technology in Jodhpur, where he earned a B.Ftech degree.
Professional Career
Before venturing into entrepreneurship, Ankur established a robust career as a data scientist in the United States. He contributed his expertise to top-tier companies, including Hyundai AutoEver America, Walmart, and 3M. His work primarily focused on transforming raw data into valuable business assets, leveraging big data technologies and machine learning to drive business intelligence.
Entrepreneurial Journey
Inspired by a vision of Empowering individuals to lead a fulfilling and active life, Emphasizes that outdoor and travel, fitness, and sports are vital for a balanced and Integrated life., Ankur returned to India to provide value and betterment to his own birth place and country India. Leaving lucrative careers behind—Ankur in the U.S. and Shalu in India—he founded RAXEDO alongside his wife, Shalu Poter. Shalu brings her vast experience in digital marketing and Analytics to the brand. Her proactive engagement in extracurricular activities and passion for innovation and consumer insights have been pivotal in driving RAXEDO's success.
Drawing upon his extensive background in data science and analytics, Ankur has positioned RAXEDO at the forefront of innovation in the activewear industry. Together, Ankur and Shalu have built a dynamic partnership, blending Ankur's data science and entrepreneurship with Shalu's marketing acumen to create a pioneering brand in Active Utility Wear. The brand is celebrated for its high-quality, versatile utility wear that caters to bikers, working professionals, travelers, and fitness enthusiasts, designed for both men and women.
Ankur's approach integrates sophisticated data-driven strategies to enhance customer engagement and optimize product recommendations, setting new standards in the fashion technology space. Under his leadership, RAXEDO has embraced sustainable practices and advanced materials to craft apparel that supports dynamic lifestyles.
Personal Life
Ankur Poter is married to Shalu Poter, who is also his business partner. Married since November 2022, Ankur and Shalu share a passion for innovation in the activewear industry and a commitment to promoting a balanced lifestyle through their brand's motto, "Live the New You." Their partnership extends beyond business, supporting each other's professional pursuits and personal growth. Their journey together inspires others to pursue their ambitions while maintaining personal connections.
Contact
LinkedIn - Ankur Poter
LinkedIn - Shalu Poter
